• Programming Techniques & QA
• Device Issues
• Meet the latest policies, Stay up-to-date

• Programming Techniques & QA:
  First and main part of it, is the programming techniques and the way a developer has applied the programming techniques to develop an app. It happens that a mediocre developer may always a loop or memory hole in the development phase. Or lack of skills may also cause the loop hole or major crash. A developer while having no better QA resources will only try to fix the bugs in 1 or 2 possible available devices and the testing phase will be over from his side. Meanwhile, a good developer a good team never get satisfied with their work, they keep testing it, improving and use the latest techniques of programming practices, try to test the app in maximum devices. Also, they track the crash analyzer so that if a user is facing a major crash somewhere, he will get notify about that and they immediately fix them and update

• Device Issues:
  This is the second factor who may cause of crashes to your app or game, if an app or game is developed even using the best practices, and all the techniques are applied even though an app may crash, break or damage while using by a user. It happens in especially android, because of so many android devices, versions, companies, and their nature of operating system we cannot control crashes 100%. The easy way to understand this is, like you made an app and app memory within the mobile device is full flowed then it may also cause crash of the app. Cache if full loaded then it also may cause of crash. Or your app is running in very lower version of android, and your app is in the latest dimensions and SDK it may also break the app. If you are an old android user, then you may know that, Whatsapp has disabled their updates in most of the devices which device versions are very low because Whatsapp latest features may not run successfully in some specific old devices. Also, after some specific time the companies also disable overall updates of the operating system, like you won’t be able to get update of OS of Galaxy s7 Edge by the Samsung because as the devices get older, they may not suit to meet the current promoting techniques, features and may cause overflow of memory.
• Meet the latest policies, Stay up-to-date:
  In the business of developing apps and games always follow the rule, to rule over the store which is that “Latest updates on the projects, adding new features, may turn your project into a product” those who always keen and dedicated to update their project, remove loop holes, improve SDK and whatever come to compliance they do. It also reduces your crash rates and make your user happier. With the passage of time store like android or apple store improve themselves in the sense of security, reliability and with that they recommend to developer to stay update with their latest policies so that their projects may entertain the latest features. If some of the permissions are removed by the store, and your app is not updated, and using the old permissions, or an old SDK then how could you expect to make your app 100% crash free. Stay up to date is the key of success of this business.

=> What is custom store listing?
=> Custom store listing and ASO.
=> Target localized users.
=> Increase the organic download.
=> What can you update in custom store listing?
=> How to apply Custom store listing on your app listing?
=> How to analyze the best store listing from the experiment?

• What is custom store listing?
  I am not surprised if you have heard about custom store listing, but here I will let you know what is actually custom store listing in an understanding way. You can say a custom store listing is power given to you by the Google play store so that you can increase your downloads organically.The best example of understanding custom store listing is like a growing a plant. Just like you take care of your plant, give him nutrition to grow. As your app live on the store you can grow your app giving him nutrition, flavors of different colors so that user may attract in different ways. One can introduce his app or game in different:

• Title
• Short Description
• Long Description
  
• App icon
• Feature banner
• Promotional screen shot 

  Absolutely you can apply different store listing content for different regions, countries in their own localize language so that local users may better understand the features of your app. And it will help you to get rank in the different countries. If your app let’s say is, “VPN protection” you can make plenty of its store listing and publish them into respective countries, and apply different app icon, title different than main store listing.
  You can find the custom store listing here:

1. Open your Google console
2. Open your app page
3. On left side of your Manu you will find in “Store presence”

• Custom store listing and ASO.
  Custom store listing is directly related to ASO because your store listing presence always creates a good or bad impact on the audience. Your app organic downloads are hugely dependent on your store listing presence like App icon, feature banner, promotional screen shots and your app title, short and long description.
  If you are using one variant of your store listing only in main store listing, then custom store listing will offer you to present the different variants of store listing over the world and to the specific country or region. Like if we discuss it in easier way then we know that “VPN” are famous in gulf countries because some of the platforms are blocked by their authority, one can target that region specifically with the best showcase of their store listing. Translating in the local language is also the way to attract them in an easier way.

• Target localized users.
  By seeing the app trend and graph, on which country your app is getting higher downloads, you can showcase your store listing in the localized country. Like I just saw the graph of an app of one of my client, and it was going on top in the United states, and Japan we make special app icon, promotional screen shots, and localized texts for the title, short description and for long description. The results were ultimate higher than expectations.
• Increase the organic download.
  Yup, if you will see the page of custom store listing on the Google console then you have an idea that Google play itself say in the compaign of CSL (Custom Store Listing) that increase your downloads by the CSL. Always remember by doing CSL that more you localize your store listing content more attractive it will be for the app’s users. They will consider it like his own county’s brand. As well as it will remove the language barrier and they better understand your app features in their own language.
• What can you update in custom store listing?
  You can update entire store listing page, as a new store listing for the different countries, regions. As for normal store listing page, in CSL you can update New app icon, Feature banner, promotional screen shots and app title, short description and long description. You can consider this CSL will also offer you to testify store listing asset. Because for different set of store listing Google play will give you analyzed result, about how best is your store listing how much users are getting attraction by your specific store listing.
• How to apply Custom store listing on your app listing?
  These are the simple steps of applying custom store listing:
  A. Analyze the region which you want to target.
  B. Prepare store listing content.
  C. Select Custom Store listing from the Store listing presence tab.
  D. Create new listing.
  E. Select countries or regions, you can choose one or multiple at one time.
  F. Upload your content. And send for review. 
• How to analyze the best store listing from the experiment?
  To analyze and conclude which store listing is the awesome than that of all you have applied in CSL, is very simple.
  A. Go to Store analysis on the left side of app page.
  B. Click on “Conversion Analysis”.
  D. Choose the respective custom store listing and compare them with each other.
  E. You will see the graph, showing you the best of the CSL. Apply it in your main listing.

When any user enters in Play Store or in any apps store, the first thing which impacts his mind is your app icon. There is a lot of importance of your app’s visual content which highly affects directly on users to download your app or game. So, must design such attractive and eye-catching icon which attracts users’ attention as their first look.

Types of Icons

There are several types of icons i.e. simple icons, colorful icons, complex icons, and more. It depends on your app or game that which type of icon will best represent your app or game. Different case studies of how important app and game icon for ASO app search optimization show that users mostly click on simple and icons of apps and professionally designed icons on games. But it is important to make icons with creativity to impress users and make them agree to click on them. Let’s understand it with the following examples:

After searching the video downloader app on the google play store, we have found the following apps with different icons:

Have you noticed that each icon is completely representing its app! There are two types of icons, some contain the letter “V” and some contain “Downloader Arrow” few of them have both V and Download Arrow in it. But all icons have designed with creativity and there is no confusion to understand the purpose of the app after seeing the icon.

One more example will clear the importance of the app icon according to ASO. What comes to your mind after watching any of the following icons?

Yes, you can easily understand the all icons are representing the car parking game. You can easily understand which icon is representing which type of car parking game i.e. Jeep, Prado, Classic, or other cars.

How Important of App and Game Icon for ASO App Search Optimization?

Now, let’s understand that how important app and game icon for ASO app search optimization? When you are making icons for your app/game, you need to be aware of the market steady growth of that app. If most video downloader apps have icons with V, then you have few choices to do. You can create a similar icon with creativity, or you can use a unique Downloader Arrow, or you can also use a combination of V with Downloader Arrow to make your icon more appealing.

After applying all textual ASO strategies i.e. your app title, package name, short and long description, if your app is appearing in relevant keywords’ searching on the play store! Now, it’s time for your app or game icon to show the magic, stuck users to no more scroll down and must click on it. It will only happen when your app/game icon complies with all trending designs of the icon which attracts user attention.

If your app icon is failed to make users agree to click on it! What will happen? After few days, if your app doesn’t get enough installs according to its view (appearing in the user’s search), the play store will rank down your app and it will disappear into thousands of similar apps. That’s is why never forget to take your app icon easy.

How to Choose the Best Icon for Your App/Game?

It is important to search the market to understand trending icons relevant to your app/game. But professionals strongly suggest using A/B Testing of your console to choose the best icon for your app.

Now, what is A/b testing? It is a process that enables you to check for the best between two versions of your app. This process enables you to understand the performance of your app icon and other things and give you a report of conversion rate, which helps you to choose the best icon to generate a high return in users’ search on plays tore.

There is no more need to understand that How Important of App and Game Icon for ASO App Search Optimization? There are lot of factors which work direct or indirect to rank your app and your app icon is one of the important part, which directly affects on the ranking of your app/game.

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Is your app successfully indexed in Google Play Store and appearing on top in search results of users? But your app is failed to get much downloads as it deserves! Here we are with few best ASO tips which will help you if your app is appearing on top in searches but installs are low. Let’s figure it out how to increase Google play store app download for Android?

Possible Reasons of Your App is Appearing on Top in Searches but Installs Are Low

It is big success if your app is appearing on the top of search results by users in Google Play Store. Now, you need to maintain its quality, ratings, localization and other things to get more downloads and installs. If your app is appearing on top in searches but installs are low! Don’t worry, you can increase android app downloads on play store by doing few things. But you need to know about the factors which effects directly and indirectly to decrease and increase your app/game installs.

You need to analyze following things to diagnose the actual factor/factors which are preventing users to click on download button to install your app/game, even it is appearing on the top with your competitors’ apps.

1. App Icon
2. Screenshots
3. Short Description
4. Rating

Best ASO Tips if Your App is Appearing on Top in Searches but Installs Are Low

You need to deeply check and analyze all above mentioned points to diagnose the actual factor, which is causing of low installs. Let’s figure it out how can you check and analyze content on your app page and how can you update them to increase Google play store app downloads for android?

Analyze Icon with Competitors

First, check your competitors’ icon in depth. Remember, you have different types of competitors i.e. old competitors, new rising competitors and competitors in your app category.

If your icon in not catchy, users will never click on it. Your first mission is to improve your app visibility in search results on play store. After this, your second mission to make users agree to click on your app/game icon. At this stage, user will only click on your game if your app icon is eye-catching, appealing and good enough to attract users according to Best ASO Tips if Your App is Appearing on Top in Searches but Installs Are Low.

Sometimes, we use an awesome icon for our app/game but unfortunately we forget to analyze our competitors’ icons. For this, search your app/game name and most relevant keywords on play store and collect icons of your competitors from there. Then go to New Releases, find and collect icons of your competitors’ apps/games from there. After this, go to your app category, search your competitors and collect their app’s icons.

Now, you have a vast collection of different types of icons, which are competing your app in search results and category.Analyze your app’s icon by comparing it with all of those collected icons. If your icon is missing something which is commonly used by your competitors! You should update your app icon with those designs/items. If you think that your icon is still good enough to compete your competitors and attract users! Then skip it and go to next step to diagnose the actual factor of your app is appeasing on top in searches but installs are low.

Analyze Screenshots with Competitors

Study of Best ASO Tips if Your App is Appearing on Top in Searches but Installs Are Low says that it is a common factor that users click on app/game but after watching their screenshots, they change their mind to download it.

Study of Best ASO Tips says that more than 80% users don’t scroll screenshots and decide to install or not to install app by viewing only first two screenshots of your app/game. So, be careful about your app’s first two screenshots. No need to add intro or add a specific feature of your app/game in first two screenshots. Do your best to make your app’s first two-three screenshots extreme eye-catching, interesting and appealing, which catch user attention and unconsciously force them to install your app and game.

On other hand, you should also check screenshots by analyzing your app’s competitors as mentioned in above point of analyzing icon with competitors.

Update Short Description with Creative Writing Skills

At the 3^rd point, users decide to install or not to install an app or game after reading short description. It is a tricky point in which you need to add keywords wisely to show best of your app/game and make users agree to install it.

Consider yourself as user who are searching for an app/game like yours. After clicking on your icon and inspiring with screenshots, will you agree to install it after reading short description? If you don’t know how to write a powerful android app short description? Check our complete case study of Best ASO Tips to Write Google Play Short Description of Android Apps.

Maintain Your App Rating

It is also important to maintain your app’s rating to increase play store apps download. If app icon is amazing, app screenshots are awesome and short description is interesting to catch user attention! Then the thing which can stop users to not install your app/game is your app rating and reviews.

Try your best to maintain your app rating 4+ stars. If your app rating is less than 4 stars and more than 3 stars! It makes users confuse to install or not install your app. If there are few negative reviews on the top with rating of 3.0 to 3.9, maximum number of users will not install your app. If your app rating is less than 3 stars. You strongly need to maintain it first. So, you need to maintain both app rating and reviews to impress users and let them agree to install your app/game.

Conclusion

It is not all about Best ASO Tips if Your App is Appearing on Top in Searches but Installs Are Low. There are lot of other tiny factors which work behind users searches and play store algorithms. But following above mentioned points, you can easily diagnose and update your app content and its page to get more installs.

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You have only 80 characters’ limit to write short description in play store. There are two types of descriptions in Google Play Store. One is called Short Description or Intro and second one is called Long Description or Detailed Description. Here, we’ll talk AboutBest ASO Tips to Write Google Play Short Description of Android Apps& Games in detail.

Importance of Google Play Store Short Description

There are lot of factors which directly and indirectly effects to boost your app in play store’s search results. Short description contains dual ASO factors which helps to increase your app/game visibility on play store. So, what are dual benefits of android apps and games short description in Google Play Store? Short description of your app on play store has following two major benefits:

1. Eye-catching intro of your app/game

Write something interesting with creative writing skills about your app/game to impress readers and let them agree to install your app.

• A Best place to use most targeted keywords

Use most valuable and targeted keywords wisely to let them quickly index in play store search engine algorithms.

Best ASO Tips to Write Google Play Short Description of Android Apps

Open play store in your android device, search any game or app and click on it. Scroll down to skip icon and screenshots and you’ll see a short intro of that app under the title “About this App”, in which you’ll find a very short intro of few words About that app.

Examples and Secrets Behind Writing Short Description

Let’s test it with few practical examples. We are searching for a video downloader app on play store. So, we search “video downloader” or any query relevant to it on play store and open few top ranking video downloader apps. We find following short descriptions of top video downloader apps:

All apps are targeting “Video Downloader” keyword in their title with other keywords i.e. free, all and others. If we check the short description of each app in depth, then we find following amazing and Best ASO Tips to Write Google Play Short Description of Android Apps. Let’s explore them.

Few of them have used their complete title in short description, while few are using only a specific part of their title in short description. Few of them have used different words from their title in short description, while the last one is just showing its app’s basic and major feature in minimum words.

So, is it enough to add your title or use your app’s title in short description by shuffling words! No, it’s not as simple as seems. As we mentioned Above that you have to write short description with creative writing skills including most targeted keywords. You can see it in all above mentioned short descriptions of top ranking apps, even the last one has also added keywords of “Download Videos from Internet” in its short description wisely.

Conclusion

Best ASO Tips to Write Google Play Short Description of Android Apps and Games shows that it is good practice to use most targeted keyword/keywords in short description with/without title of your app game. It is recommended to use keywords in title, package name and short description. If you think that you have used keywords wisely on all places including long description, then you can write a short description only to attract users’ attention to install your app/game like following one:

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Best ASO Tips to Choose Right Name for Your Android App

Android Apps and Games is a very beneficial business to earn handsome revenue. But lot of people don’t know intermediate and advance ASO factors to implement before and after launching of app. There are lot of ASO factors which need your time to search, research and then finalize Title of your app. Here, we’ll discuss all basic, major and best ASO tips to choose right name for your android app and game.

Choose Best Keywords

First, you need to collect best keywords to use in your app’s text content i.e. package name, title, short description and detailed description. Once it’s done, you have a list of keywords. Also search play store search bar to know best searched keywords by users according to your app/game type. Now, categorized them in different categories as followings:

DirectRelevant Keywords of Your App:

Which completely represent your app/game directly like Video Downloader, Phone Cleaner, Terrorist Strike and more.

IndirectRelevant Keywords of Your App:

Which shows some of few features of your app/game i.e. if you have all video downloader app then fb video download, download videos from Dailymotion and other specific keywords are called indirectly relevant keywords. If you have a terrorist killing game then gun shooting, sniper shooter, gun fighting are indirect relevant keywords of your app.

Non-Relevant Keywords of Your App:

Which shows only a minor part of your app or a confusing keyword i.e. if you have a terrorist killing game then shooting games, killing games, impossible missions are non-relevant keywords because there can be many types of games in the category of Shooting Games. Also, killing games keyword comprises different types of killing games.

It was the brief intro of keywords which you have collected for your app. Best ASO Tips to Choose Right Name for Your Android App case studies show that you can use only first, both of direct relevant and indirect relevant keywords and all of above mentioned types of keywords in your title but it depends on the value of keywords and title of your competitors’ apps and games.

Analyze Your Competitors

It is important to analyze your app’s competitors. Check both old and new apps which are ranking on play store against the keywords of your app type. See what they have done with their app’s title. There can be several things which you’’ realize at this time. You’ll find most Short Tail, Long Tail title in ranked apps. You may see some title of apps with average length i.e. 25-35 characters. Now, it’s up to you which one you select to finalize your app title according to your collected keywords and grossing apps.

Now, you have a lot of filtered stuff and now it’s time to implement best ASO tips to choose right name of your android app and game. So, what is the first most important ASO factor to set your app title for play store?

Choose all finalized keywords and make different long tail and short tail app title by shuffling keywords. For example, you have a Phone Cleaner app then you have different following choices to make different tiles of this app according to keywords:

Average and Long Tail Title

• Phone Cleaner & Booster
• Smart Phone Cleaner & Booster
• Magic Phone Cleaner & Speed Booster
• Clean & Boost – Best Cleaner & Booster for Android

Short Tail Title

• Best Cleaner
• Speed Booster
• Smart Cleaner
• Fast Cleaner
• Ultra Cleaner

Well, you can see that few of words which are used in above mentioned titles may not in your list of keywords. But it is good practice to add a tiny and easy to remember unique word at the beginning or end of title which can be your own brand name.

Most important thing according Best ASO Tips to Choose Right Name for Your Android Appis that the name must easy to read and easy to remember for user to search it again, easy to tell friends about your app/game with easy name i.e. Smart Cleaner or Magic Phone Cleaner & Speed Booster. You will also find few apps and games with such titles which are not easy to remember but they are in top ranks of play store searches. There are lot of ASO factors on which they have worked to rank their app but it is a common case study which that users mostly click such apps and games which have easy to remember titles.

Let’s clear it with an easy example. Consider yourself a user and you have a good gun shooting game named “ABCD XYZ 12345” (Modern Shooting 3D – Best Gun Shooter Game)or “ABEX 38F5 JKNM” (Best Shooter Modern Shooting 3D Gun Fighting Game), now you want to tell your friend that you have an awesome game so he could also download and play it. Which name is easy for you to remember and tell your friend and what is easy for your friend to listen, remember and search it on play store?

We sure that now you can easily set your app title with Best ASO Tips to Choose Right Name for Your Android App. Remember, you need a detailed search and research work to set your app and game title. If you are still feeling confuse what to choose as your app title! Just hire our ASO services in very cheap price and increase chances to index and rank your app in search results of play store.

Difference Between Interstitial and Banner Ads

But for this, you need to know the different between interstitial and banners ads. It is also necessary to know which type of ads are most popular in apps and games, and which type of ads annoy users of apps and players of games.

Interstitial ad is a full screen ad which shows on screen while using an app or game time by time on different actions taken by users i.e. click on different buttons and clear specific levels. It can be a ful screen image or short video ad of few seconds and user can skip if by clicking on cross button on the top left corner of screen.

Banner ad is a small rectangle image type ad which shows on upper of bottom side on screen. It is a permanent ad which never disappear after few seconds like interstitial ads and users can not remove it by clicking on cross button as interstitial ads.

Best ASO Tips Interstitial Ads vs Banner Ads

So, the question is which ad perform best in android apps and games to create more revenue without annoying users. There are many case studies of best ASO tips interstitial ads vs banner ads. Resent experiments show that if you want to insert ad to create more revenue, then majority of developers prefer interstitial ads, because interstitial ads has more clicks, values and CPM too than banner ads.

But different studies of google ads android show that a vast community of android users prefer to use apps which have banner ads and player like to play games which don’t have banner ads. It is little bit tricky to choose ad type for your app and game because the main purpose of these ads is to make high revenue for you. But if your ads make users irritate! There is no chance to earn money from your apps.

So, what should you do in such cases! Best ASO tips interstitial ads vs banner ads show that majority of android apps’ users and games’ player like interstitial ads more than banner ads. Because banner ads permanently show on phone screen. Well, banner ads don’t force users to click on them but lot of users complain about accidently click on banner ads while plays games or using app which contains banner ads.

While interstitial ads make users freely use app or play game, without irritation of banner ads. Click anywhere on screen without tension to avoid clicking on banner ad. If an interstitial ad appears in full screen of users’ mobile after few clicks or activities on apps or games, it doesn’t make user irritate. But if you display interstitial before next activity or appear when click on any button after one or two activities! It will definitely irritate users.

Best ASO Tips Interstitial Ads vs Banner Ads clearly show that it’s better to focus on interstitial ads then banner ads if you really want to make money from your app or game by using ads. Don’t display too much ads on your app/game, otherwise user will uninstall your app/game after getting irritate due to rush of full screen ads.

Importance of Package Name for Android App/Game

Package name of your app and games works like a URL link. It is a SEO term which directly effects on websites search optimization and helps them to optimize in different search engines i.e. Google, Bing, Yahoo and others. When we talk about android apps and games of plays store, the term of URL link converts into Package Name.

It is very important to organize and choose your app’s Title and set its Package name with right keywords to increase the chances of its visibility in search engine. Well, there is only a giant search engine for Android apps and games, Google Play Store. If you publish your apps on other platforms like Amazon and others, the importance of your app’s Title and Package Name will remain high as in play store.

How to Select Best Package Name for Android Apps & Games?

There are lot of ASO and play store factors which are working to catch your app on different searched queries by users. First, you need to choose best title for your app and then you need to set a perfect package name which boostsyour app to appear in search results of play store.

There are lot of strategies to select package name for your app. Here we will discuss most popular, important and Best ASO Tips & Strategy to Choose Package Name of Android App and Game with examples of top rated apps and games.

Best ASO Tips & Strategy to Choose Package Name of Android App

There are lot of strategies to set package name for android apps and games. If we talk about permalink URL text finalizing in SEO. SEO experts always choose most targeted keywords from Title and set it as URL.

But ASO is not as simple as SEO. There are lot of myths and tricky strategies which you need to search and research before implementation. Let’s start our case study with common tips which are relevant and different from SEO.

Mostly package name start with .com and it confuses beginners what is the purpose to add .com or .net at the beginning of package name! It is only a trick to make your package name unique and different from others. But when we see top ranking apps even Youtube is using .com at the start of their package name, it’ll knock our minds that there is must something secret behind to use .com or others domain words i.e. .net or .org at the beginning of package name. But keep it in mind that lot of top ranking and top grossing old and new apps/games have not used any .com or .net in their package names.

Experts say that it is important to add your developer console name at the beginning of your app/game’s package name to make it unique and index your account name into search engine of play store as many big fishes do like Gameloft and others.

For example, you have a First Person Shooting (FPS) game and you have finalized its name as “Advance Multi Level Prado Parking Game”, you have different choices to set its package name as followings:

1. Use title in package name like com.devname.advance.multilevel.prado.parkinggame.
2. Shuffle title with other relevant keywords like com.devname.advanceparking.pradoparking.parkinggames
3. Skip title and choose all other targeted keywords like com.gd.parking.bus.plaza.jeep.luxury

(Here “Devename” will your account name).

It’s up to you that which title you choose as your game’s package name. If you follow SEO terms, you can choose 1^st one, if you follow basic ASO terms, you can choose 2^nd one. So, why 3^rd one is here?

Just search “Advance Multi Level Prado Parking Game”, it will make you surprise that they have selected 3^rd one as their package name. You see, it is not as easy as you thought to set package name of your app/game. Also check other games nearby this game, check their package name and compare them with their titles including their competitors. Lot of things will make you surprise after this search which will help you to asBest ASO Tips & Strategy to Choose Package Name of Android App.

Now, let’s take another example of most common and searched app Video Downloader.For example, you have an app names All Video Downloader. Which keywords will you choose to set as its package name? Simply, search All Video Downloader on play store and check package names of few top ranking apps. You’ll find above mentioned 3 types of package names of apps i.e. All Video Downloader 2019 app’s package name is all.video.downloader.allvideodownloader, which is not a good practice according SEO, but it is working in ASO to repeat most targeted keywords/title of your app with and without commas.

Another app All Video Downloader & Video Saver has package name of free.video.downloader.fb.allvideodownloader. This package name doesn’t contain any developer name, not even .com or .net or other characters like these before package name. This package name only contains a blend of different targeted keywords which are in its title and not in title too. It is a good practice to use both types of keywords in your app’s package name.

There is another app with millions of installs named All Video Downloader – Free Videos has package name com.fastdownloader.freevideo.downloadmanager. They are not fully targeting their app’s title in package name, but they are targeting most popular and most relevant apps in package name with different keywords i.e. fast downloader, download manager, free video downloader manager.

Mystery of Android Apps & Games Package Names

Let’s check Best ASO Tips & Strategy to Choose Package Name of Android Appand Game by checking the most famous social media app Facebook.

Suppose yourself as owner of Facebook website and now you want to make an android app of this social site. What package name will you choose? Yes, you’ll definitely choose Facebook as your package name too because it is already a brand name and there is no any app with this package name on play store. But it will give you a shock of high voltage when you see the package name of Facebook android app.

Their app’s package name is “com.facebook.katana”. Surprised! Whole world was surprised to see Katana in their package name. When you search Katana on play store, you’ll find different Sword types apps and games. The question is that, why have they added Katana in package name when they knew that there is no any need to target other apps/games because they are already biggest brand in worldwide social media platforms?

Also check Facebook Messenger app, its package name is com.Facebook.orca. What is the reason to add Orca in package name? Have they added Orca because they just love Orca fish or there are some other personal or secret reasons to add Orca in package name?

Do you remember when Nintendo launched famous mobile version of Super Mario game with the title of Super Mario Run? They also set its package name with a totally unique and irrelevant word “zara”. Even they have not used their game’s title in package name com.nintendo.zara. Another super Mario game by Nintendo has package name com.nintendo.zaka.

There are lot of mysterious package names which will make you surprise when you search Best ASO Tips & Strategy to Choose Package Name of Android App and Game in depth. Remember, setting a package name of your app as your app title is not a good practice, but it is very important to complete search work on your competitors and choose a perfect package name with the blend of high value and most targeted keywords to increase the chances of your app to appear in maximum users’ searches on play store.

Best ASO Strategy

There are lot of app search optimization strategies to index your app/game in google play store’ search algorithms. Basic purpose of ASO is to index keywords of your app to increase its visibility in search terms by users and rank your app high to get more visitors. It is not possible to rank your app high in play store’ listings and search results without indexing relevant keywords and your app landing page. Click here to read all about what is keywords indexing and how to index your app page into google play store.

Avoid These Common ASO App Search Optimization Mistakes

There are lot of best ASO tips available on internet and people try their best to follow them. But due to lack of pro ASO tips, it is not possible for everyone to optimize their app page and content with ASO. You’ll find commonly tips to focus on title, description, icon, screenshots and other things. But when people do market search and keyword search, they confuse in the rush of keywords and their competitors’ apps/games.

In this post, we are revealing common ASO mistakes, so that you will be able to understand and avoid theme common ASO app search optimization mistakes.

Lack of ASO

ASO is necessary to index your app in any apps store, otherwise your app/game will disappear in the rush of millions of apps and games. Unfortunately, most of developers publish their apps without proper market search and keywords search according ASO. If you have spent lot of money on designing and development of your project! It is important to also invest on best ASO strategy to rank your app in play store’s listing.

If you have few knowledge of ASO, it is not enough to rank your app. Don’t waste your precious time and money by publishing apps without a pro ASO strategy.

Who are Your Target Audience?

You must need to know the target audience of your app/game. It is a specific term of ASO, which help you to identify your target audience by age and locations. If your app is for related to divorced people chat, then you don’t need to make it visible to users of all ages. If your app is a toddler’s learning app, then audience of which age you will target? For this, you need to do a complete market search, keyword search and ASO too as well to reach the target audience.

If developers know their target audience! It’s not enough, it is important to know how to reach to your target audience. Due to lack of reaching to target audience strategies, chances of your app’s ranking becomes low.

Don’t Use Irrelevant Keywords

Developers always curious to rank their app as early as possible. For this, mostly developers use irrelevant keywords with relevant keywords of their apps. Remember, using irrelevant keywords in your app content is prohibited according to google play store policy.

Moreover, using of irrelevant keywords are not beneficial to index your app in any way. For example, if you have an app of Facebook video downloader and you writing such text in your description that “there is no Dailymotion video downloader or WhatsApp status video downloader in this video downloader app”. It’s totally wrong, first play store discourages such type of using irrelevant keywords. Suppose your app indexes on any irrelevant keyword like Dailymotion video downloader. When a user search Dailymotion video downloader and your app shows on top in search result, then why users download your app when he need an app to download videos from Dailymotion, not from Facebook? So avoid using irrelevant keywords in your app description and on other places.

Never Do Keyword Stuffing

Every developer wants to index its app with maximum keywords. For this, first of app they need to do proper keyword research to pick our most relevant and target keywords. Most of people do this job by analyzing their competitors’ apps and see suggestions from play store search bar. But in try to use all keywords and do more indexing of keywords, developer mostly use relevant keywords too much time and play store’ algorithms detect such activities as keywords spamming.

Must avoid keywords stuffing in your app title, short and long description, otherwise your app will never rank in play store. It may also cause of your app suspension due to policy violation of using keywords.

Ignoring Ratings and Reviews

Users rating and reviews are very important from different aspects of ASO. It is important to reply users’ reviews, even they are good or bad. Say thanks to users on their good reviews and encourage them to use and share your app. Do apologize on bad reviews and make them sure that you are curious about their bad experience and you will fix their issues very soon. If your app has low ratings and too much bad reviews, you need to fix them by making your app better according to users’ requirements and take positive reviews from your friends and family members to maintain its rating.

If you ignore ratings and review of your app, you are missing a big factor of ASO which is important to index your app in play store algorithms.

There are lot of other things to avoid but avoid these common ASO app search optimization mistakes will give a boost to your app stats and ranking in play store. So be careful while launching your app and avoid all above mentioned common ASO mistakes.

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The basic elements of ASO which effect on the ranking of your app are keyword strategy, installs or engagement rate. But convincing the visitors on your app and game page is a tricky part for getting more downloads. Your first target is to increase your app visibility in users’ searches on play store. Your second target to make visitors agree to click on your icon. Now, it’s time of your app landing page design and other things to impress visitors and let them agree to click on download button to install your app/game.

Importance of App Screenshots According ASO App Search Optimization

After keywords strategy and your app icon, the most important element which directly effect on your app downloads and ranking is screenshots of your app and game. It is important for you to know the importance of app screenshots according ASO app search optimization, if you are planning to publish your own apps or games on Google Play Store.

Different case studies show that 90% of visitors don’t scroll screenshots and they decide to install or skip your app after seeing only 2-3 screenshots of your app/game. So, the first step to create awesome screenshots to show the best parts of your app/game in first 2-3 screenshots. We can say that screenshots are the mirror of your existing game/app.

It means it’s not enough to make only creative screenshots of your app. You need to set the right order of them on your app/game landing page. It is a common thing to set app screenshots order to show how to use step by step images. But it is not necessary to set order of your app screenshots in such order or how to use. Visitors want to see something exciting in screenshots of your app. For this, just set screenshots order according to their best visibility which attract users to download it. It/s your choice which type of screenshots you make for your app/game from followings:

Basic Screenshots

It is easiest approach to make screenshots of your app by capturing its features. But it is recommended to do such screenshots if your app is very easy to use and its features are commonly known.

Feeling Oriented Screenshots

It is a very attractive way to attract visitors to download your app. In such type of screenshots, people combine their app’s screenshots creatively with images, mockups and other graphics with stylish designs and color schemes like following ones:

These screenshots give feeling to users like extreme phone security from viruses and junk files cleaner with imaginary images.

Creative Screenshots

Such screenshots work perfect for games. They give insights of game’ features and story to users with extra ordinary designs. It is not necessary that all described designs and elements are in game in actual, it is a trick to give a sense to visitors about the addiction of gameplay and its features.

It is important to test your screenshot by analyzing competitors of your app/game. Moreover, you can also test them with A/B testing, which gives you best results that which type of screenshots are attracting more visitors.

We sure that now you have completely understood the Importance of App Screenshots According ASO App Search Optimization. So, be creative while making screenshots of your app or game, if you really want to get more installs by making visitors agree with awesome screenshots.