1- Add Keywords into the title

Although the specific ranking algorithm in app stores was never disclosed, numerous app marketers could recognize that the app title is one of the most important factors for ranking. So, make sure to incorporate your most relevant keyword in the title. However, it should remain readable and clear!

2- Avoid too long descriptions

Users do not read everlastingly long full-text app descriptions. They immediately need to know what your application is about. So, try to begin with something getting their attention and then try to clear your app’s features in a plain and ideally short way. Better focus on the most important features and keywords.

3- Notice and Respect User Reviews

User ratings and reviews are very important perspectives for your application’s performance coming up. Although there are bad reviews, you should answer them as quickly as could be expected. Positive reviews, particularly, ought to get highlighted.

4- Monitor your application & Try new things

As App Store Optimization is an iterative interaction, optimization won’t ever end. Positive outcomes might not be visible right away. So, try continuously monitor and optimize your app and app store rankings. As each application’s path of optimization is different, simply evaluate things and document whether they worked for your application or not.