Analyze your current performance to focus on your keyword research

Before diving into researching new keyword opportunities or understanding app store search behavior in your category you need to view your app’s current ranked keywords. Not exclusively will this step uncover low-hanging fruit, it is a critical step to assist you with focusing on your keyword research.

Researching keywords relevant to your features

In the app stores, users tend to search by features or use situations when searching for an application. Accordingly, it is important to consider picking keywords or terms that are relevant to the features of your application.

 Read reviews carefully how users describe your app

Carefully reading user reviews will give more experience into what keywords users are typing to describe your application. This is a vital step in your keyword research that can give one-of-a-kind bits of knowledge to your ASO strategy.

ASO Updating

Your applications and ASO freshness are also very important, as they can use your keyword’s strength. Make an ASO update each month to improve your app’s overall ASO. Replace keywords for which you’re not ranking well with new ones and demand even more on the ones that are functioning well.

1- Add Keywords into the title

Although the specific ranking algorithm in app stores was never disclosed, numerous app marketers could recognize that the app title is one of the most important factors for ranking. So, make sure to incorporate your most relevant keyword in the title. However, it should remain readable and clear!

2- Avoid too long descriptions

Users do not read everlastingly long full-text app descriptions. They immediately need to know what your application is about. So, try to begin with something getting their attention and then try to clear your app’s features in a plain and ideally short way. Better focus on the most important features and keywords.

3- Notice and Respect User Reviews

User ratings and reviews are very important perspectives for your application’s performance coming up. Although there are bad reviews, you should answer them as quickly as could be expected. Positive reviews, particularly, ought to get highlighted.

4- Monitor your application & Try new things

As App Store Optimization is an iterative interaction, optimization won’t ever end. Positive outcomes might not be visible right away. So, try continuously monitor and optimize your app and app store rankings. As each application’s path of optimization is different, simply evaluate things and document whether they worked for your application or not.

Once we register a console, we try our best to compliance all of our projects with the google play developer policies, but sometimes it compromises and marks as “Suspended”

Unfortunately, if we got this “App Suspension” three times, Google terminates the entire account, although he alarms us, after every suspension to review all of the apps and make it according to the policies.

We can call our first google developer console as a parent, and the rest of all we register as children, and once the parent Console is shut down by their team, the rest of all child accounts are associated with the parent and ban by the Google play store.

And Google asks with the email “Don’t try to register a new console, we will shut down it as well, and not accept it”

How to avoid it?

The question is that, if we are doing this business how can we overcome this issue and come with new and multiple consoles. I made some thumbnails, as I am in this business since 2014.

To avoid this annoying situation we have to understand how Google play team works?

Actually, the games and apps are in millions, and the Human team is not enough to deal and check all single app one by one, this is why Google play works and relies on Bots, behind the suspension most of the time these are bots intelligence to review them.  So our challenge is to bypass them.

These are the following measures that we need to follow while coming back to this business with even 100 Google consoles.

• Whenever we face Google developer account suspension, we will come with new detail, like we can’t register it with the details we ever used in the previous one. Google play needs a new developer here, we will introduce a new developer. Like we can use all details of our Trusted siblings, friends, spouse, parents. Let’s say we choose Father to use him as a developer of the console.
  we will use his credit card to register a new google console,
  b. create an email with his name, recovery number, and all details,
  d. Phone number will also be with his number,
  e. we will use a new internet connection,
  f. we will use a new machine as well,
  g. if we are using AdMob, we will give all details of a father, even a bank account too. (no worries for startup, or Facebook audience network, we can use our details for ads platforms other than AdMob, as AdMob and Google play are under the same company)
  h. we will use new gmail for promotions, in Google ads too.
  i. don’t use old AdMob which google console’s suspended at any cost.Note:- don’t use VPS and online servers to run and manage your Google consoles, it’s not safe.

“I personally believe that, if a Google play console actives for years, it may return millions of USD, and our challenge is to make it safe, so that it may at least not terminate with Association, so a small investment and effort is needed as I mentioned in a, b, c, d,e, f,g,h points.”

• What if our Google console is shut down if we follow everything which is stated above?

Strange, but yes it happens, even Google console is associated after all of these steps too in some situations, but these steps are very much important to follow. Let us talk about some next-level things why it happens.

j. basically during 2019,2020,2021 Google play has introduced a policy name as “Repetitive content” which means that we can’t publish app or game which is repeatedly used over the google play store, they are called as Spam application. It happens, as it happened with many of my clients, that as we launch an application which is hit and already with so many clones, it’s under publication, and the entire console is terminated by the association. As Google play bots detects its source code to be used in some previous consoles, or script which we pick from Github, some source code selling sites, or our source code which we have been used in suspended google console. Google bots marked the whole console as spam, and they programmed it as an old developer is coming with the new console.

How to avoid it?

1. Of course we can use our source code plenty of times, but we will have to avoid the repetitive content policy, we will ask our developer and designer to change the entire layout of the game and application (change grid to list, and grid list), button placements, and the developer will develop it by taking it as a “new project” like in Android studio or Unity 3D and replace all existing source code files in the new project (for any developer it’s not a big deal).

2. Designer role is too important, he will make changes in UI, which will be much effective to avoid this policy, and he will work like that, when we launch it on google play, it will consider a new project as Bot of google when Quality assure it.

3. As we are in this business model, this is the most important rule, to follow to avoid any bad situation, we will create our build which is called signed build in the concerned machine, we can’t use one machine to exclude builds of all projects for all of our consoles. Because while building the whole path is fetched by Google play store. Whatever machine you are using for running your console, create a final build from the concerned machine, instead of signing them with one and only one machine for all of your consoles.

4. Don’t use Chrome to run your Google consoles, instead of this, use Opera, Firefox, or any other one.

It’s 2021, and to avoid any further Google play termination, you need a good machine, a teammate (Developer, designer) so that they try to develop your existing asset a new game or app, with their skills.

Today, we needed to share some extra bits of knowledge we’ve acquired from developer feedback and how we’re taking that input to improve Google Play and Android. A portion of the key themes we’ve heard include:

Supporting developers’ ability to pick how they distribute their apps through numerous app stores on various stages (mobile, PC, and console), each with their own plan of action competing in a healthy marketplace;

Explaining our approaches for who needs to use Google Play’s billing framework and who does not;

Ensuring equivalent treatment for all applications, including first-party and third-party applications, on our platforms;

Permitting developers to connect and discuss directly with their customers;

Empowering development and ensuring our policies embrace new technologies that can help drive the consumer experience forward.

We’d prefer to share our viewpoint on every one of these focuses.

Applications that include content that sexualizes minors are dependent upon quick removal from the Store, including yet not restricted to, applications that promote pedophilia or inappropriate interaction targeted at a minor.

We additionally don’t permit applications that promote negative body or self-image including application plastic surgery, weight loss, and other cosmetic adjustments to a person’s physical appearance.

If we become aware of content with youngsters’ sexual abuse imagery, we will report it to the appropriate authorities and erase the Google Accounts of those engaged with the distribution.

To guarantee that Google Play stays a protected and respectful platform, we’ve made standards defining and restricting content that is unsafe or inappropriate for our users.

Subscriptions

You, as a developer, must not deceive users about any subscription services or content you offer inside your application. It is basic to communicate clearly in any in-app promotions or splash screens.

In your app: You should be straightforward about your offer. This includes being explicit about your offer terms, the cost of your subscription, the expense of your billing cycle, and whether a subscription is needed to use the application. Users ought not to need to perform any extra activity to audit the data.

Ads

We don’t permit applications that contain deceptive or disruptive ads. Ads should just be shown inside the app serving them. We consider ads served in your application as part of your app. The ads are shown in your application should be compliant with all of our policies.

Users can learn about and install apps from numerous points of view on Google Play, on various kinds of devices, including phones, tablets, and TVs. For instance, users can browse the homepage or sub-navigation pages, search for an application, find details on app detail pages, or read through article choices.

We want users to see content that is relevant to them and has a positive involvement in the applications they download. We generally favor applications that are high quality and relevant to a broad audience. The best thing a developer can manage to expand discoverability is to build an application that people appreciate and recommend to others.

We continually test and improve the discovery experience on Google Play, from adding discovery pages to trying with various visual formats and layouts and upgrading our ranking algorithms

We enable developers to do their best work and assist them to succeed by investing in tools and resources that help their development. Our worldwide reach and distribution keep their applications and games before over a billion Android users but the genuine key to progress is in how developers tap into this huge expected market.

Helping via Tools and Services

Our tools and services are designed to help them test, monitor, and emphasize their applications and games to meet their users’ issues. We assist developers to make lasting and more significant user connections with their apps and games through our testing and customer interaction tools, which empower developers to experiment in myriad approaches to all the more likely draw users.

The Google Play platform assists developers in responding with agility and flexibility when improving the quality of their applications and games. Tools for arranged rollouts, beta testing, and early warning alarms engage developers to make better user experiences.

Commerce Platform

Google Play gives a worldwide digital payment foundation designed to make it simple for users to transact using the most important local payment methods.

This worldwide payment system benefits developers tremendously because it ensures quicker and simpler payment for their apps and games regardless of where their users are based.

The commerce platform additionally empowers developers to easily monetize their application or game through a paid application, in-app purchase, or digital subscription with Google Play’s billing system.

Building for the Futures

At Google Play, we’re focused on giving a protected and engaging experience for developers and users around the globe who upload, download, and stream amazing applications, games, books, and movies each day. Creating a worldwide platform with access for all and giving valuable tools for developers has been our objective since we launched the absolute first Android device.

• A comprehensive list of all the information your app gains about the user.
• A total statement of how you manage that information, including how you analyze it and what benefits you get from that analysis.
• A clear statement of who that information (raw data or analysis) is imparted with, and under what conditions.
• A description of the user’s correct, if any, to the removal of that information.
• Lastly, a statement that by using the app the user agrees to the terms of the privacy policy.

Google Play: The product and services, including the Play Console, that permits Developers to distribute Products to users of Devices.

Intellectual Property Rights: All patent rights, copyrights, brand name rights, rights in trade secrets, information rights, moral rights, and some other licensed innovation rights (enlisted or unregistered) all through the world.

Installment Account: A financial account issued by a Payment Processor to a Developer that approves the Payment Processor to gather and transmit payments on the Developer’s behalf for Products sold through Google Play.

Payment Processor(s): The entity approved by Google to offer services that empower Developers with Payment Accounts to be paid for Products distributed through Google Play.

Play Console: The Google Play Console and other online tools or services given by Google to developers, might be refreshed occasionally. The Play Console is also accessible through an app to developers.

Products: Software, content, advanced materials, and different items and services as made accessible by Developers through the Play Console.

According to the new Google Play policy, Google is not now allowing to use of tags of “New” “top” “Trending” on the app and game icons. if you used this type of tag on your app and games icon then according to Google New policy your app and game will be rejected from the Google Play console.