App Store Optimization also called ASO or App Store SEO is the way of optimizing a game or app to maximize its visibility in the stores in Search and Explore, increment traffic to posting, and improve conversion rate to produce the greatest volume of natural downloads.
Basics of ASO – How it works?
Some important factors impact app optimization for iOS & Android applications. We should begin by separating them:
On-Store Factors
On-metadata factors are those elements of the item page or posting that can be changed inside App Store Connect or Google Play Console to improve application store keywords rankings, investigate visibility and conversion rate to download, one of the most vital KPIs.
These components, that are 100% heavily influenced by us are URL / Package, Developer name (only Google Play), App Name / Title, description, short description, subtitle, promo text, and keywords field (just Apple), category, icon, screenshots, and video.
Optimizing on-metadata will assist you with positioning higher in Search and Explore.
Off-Store Factors
As it occurs in SEO (Search Engine Optimization from the web marketing world) and off-page factors, Off-metadata factors are those outside components that are not heavily influenced by the developer.
The components that are not 100% influenced by us are volume and speed of installs, ratings + reviews, and, perhaps, user commitment.
Tips of App Store optimization
You realize you need to optimize your mobile application and that stuff is cool yet… how to do it? How to do App Store SEO the correct method to improve visibility and increment downloads? We should investigate the process of your ASO advertising strategy.
- How to search keywords?
Picking the correct keywords is vital for the app stores to search achievement. You should focus on those with high significance (related to your business), high traffic, and low trouble or competition.
- How to make them visible among first 20 apps search?
It’s all about application enhancement when it comes to improving visibility and Conversion Rate.
– Apple Store Optimization
Add keywords in the App Name (30 characters), Subtitle (30 characters), and keywords field (100 characters). In this way, an aggregate of 160 characters, despite there is a “hack” that permits using much more than 100 characters in that special field.
– Google Play Store Optimization
Add keywords in the title (30 characters), a short description (80 characters), description (4,000 characters). Dissimilar to Apple, Google lists almost all text that shows up in the store posting. Google Play, with regards to Search, is considerably more like SEO.
- Audit/Track monitors your Audience through KPIs
Track all KPIs: keywords, competitors, Top Charts, natural installs (by nation), Similar Apps visibility, conversion rate to introduce, income from natural installs (IAP, promoting…), and competitors’ updates/changes in postings (on-metadata).
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