Basically, ASO implies app store optimization. It can help app developers get their applications visible to more and in this manner increment their natural downloads in application stores. Through ASO, your app will have the opportunity to rank higher than your competitors when users search-relevant keywords in app stores, and thus users are bound to pick and see your apps. What’s more, compared to paying for downloads through ads, organic downloads are free and more trustworthy for users.
You all must have heard about SEO (search engine optimization) which is needed for ranking the site in the search engine result pages. Likewise, ASO is for ranking the mobile application in the search result of application stores. The degree of competition in app stores is very high because of the new applications that are launching every day.
Previously, it was very simple and easy to rank applications in the app stores. But now, the situation has been changed. You need to invest a great deal of energy into positioning your applications in the app store. Also, if possible, you should take mobile app marketing services and application promotion services from an experienced mobile app marketing agency.