Our aim is to help users easily in finding applications and games they will enjoy from the large numbers on Google Play.
Users can learn about and install apps from numerous points of view on Google Play, on various kinds of devices, including phones, tablets, and TVs. For instance, users can browse the homepage or sub-navigation pages, search for an application, find details on app detail pages, or read through article choices.
We want users to see content that is relevant to them and has a positive involvement in the applications they download. We generally favor applications that are high quality and relevant to a broad audience. The best thing a developer can manage to expand discoverability is to build an application that people appreciate and recommend to others.
We continually test and improve the discovery experience on Google Play, from adding discovery pages to trying with various visual formats and layouts and upgrading our ranking algorithms