No matter how incredible and well-planned your app is, if you don’t invest enough effort into promoting it, nobody will actually download it.
With the present increasing competition, it is crucial to discover innovative app promotion methodologies to ensure you get more application downloads, and your application is a success.
Although promotion is consistently simpler with money, it’s certainly possible to get more app downloads without increasing your advertising budget. There are a few highly effective free methods of raising awareness of your application and eventually getting more downloads (and there are significantly more here!).
There are 2 major approaches to support your app downloads: natural user acquisition and paid user acquisition.
Paid UA is generally about buying traffic on Facebook, Google, Instagram, TikTok, and other related platforms including those that advanced your app in other applications. For a few cash, you can get installs if you set your campaigns straight.
Launching paid campaigns toward the beginning will give you a decent boost in downloads. However, paid UA probably won’t keep going long and will get increasingly more costly every day. Likewise, users may very well download an app and never use it. This may influence your position 🙁
Natural/Organic UA can be possible with:
SEO of your app’s site page for Google, Bing, and other browsers to rank it highly. Find specific keywords to rank for, compose content with them, optimize internal links — this all will assist you to rank higher or get organic downloads.
Use targeted social media advertising:
Promote it on social media and explicit sites. Run various campaigns, find hashtags that work the amazing, follow assessment pioneers to stand out more attention to your app promotion.