Do the research and discover keywords for the app title, subtitle, and description that you haven’t utilized yet. A higher number of keywords will assist you to get better visibility in search results, increase installs and thus improve ranking.
Analyze your current performance to focus on your keyword research
Before diving into researching new keyword opportunities or understanding app store search behavior in your category you need to view your app’s current ranked keywords. Not exclusively will this step uncover low-hanging fruit, it is a critical step to assist you with focusing on your keyword research.
Researching keywords relevant to your features
In the app stores, users tend to search by features or use situations when searching for an application. Accordingly, it is important to consider picking keywords or terms that are relevant to the features of your application.
Read reviews carefully how users describe your app
Carefully reading user reviews will give more experience into what keywords users are typing to describe your application. This is a vital step in your keyword research that can give one-of-a-kind bits of knowledge to your ASO strategy.
ASO Updating
Your applications and ASO freshness are also very important, as they can use your keyword’s strength. Make an ASO update each month to improve your app’s overall ASO. Replace keywords for which you’re not ranking well with new ones and demand even more on the ones that are functioning well.