Importance of App Screenshots According ASO App Search Optimization

If visitors click on your app icon in thousands, it’s great. But it is necessary for you to know the importance of app screenshots according ASO app search optimization, because if visitors don’t find your app page interesting, they will never download your app.

The basic elements of ASO which effect on the ranking of your app are keyword strategy, installs or engagement rate. But convincing the visitors on your app and game page is a tricky part for getting more downloads. Your first target is to increase your app visibility in users’ searches on play store. Your second target to make visitors agree to click on your icon. Now, it’s time of your app landing page design and other things to impress visitors and let them agree to click on download button to install your app/game.

Importance of App Screenshots According ASO App Search Optimization

After keywords strategy and your app icon, the most important element which directly effect on your app downloads and ranking is screenshots of your app and game. It is important for you to know the importance of app screenshots according ASO app search optimization, if you are planning to publish your own apps or games on Google Play Store.

Different case studies show that 90% of visitors don’t scroll screenshots and they decide to install or skip your app after seeing only 2-3 screenshots of your app/game. So, the first step to create awesome screenshots to show the best parts of your app/game in first 2-3 screenshots. We can say that screenshots are the mirror of your existing game/app.

It means it’s not enough to make only creative screenshots of your app. You need to set the right order of them on your app/game landing page. It is a common thing to set app screenshots order to show how to use step by step images. But it is not necessary to set order of your app screenshots in such order or how to use. Visitors want to see something exciting in screenshots of your app. For this, just set screenshots order according to their best visibility which attract users to download it. It/s your choice which type of screenshots you make for your app/game from followings:

Basic Screenshots

It is easiest approach to make screenshots of your app by capturing its features. But it is recommended to do such screenshots if your app is very easy to use and its features are commonly known.

Importance of App Screenshots According ASO App Search Optimization
Basic Screenshots

Feeling Oriented Screenshots

It is a very attractive way to attract visitors to download your app. In such type of screenshots, people combine their app’s screenshots creatively with images, mockups and other graphics with stylish designs and color schemes like following ones:

Importance of App Screenshots According ASO App Search Optimization
Feeling Oriented Screenshots

These screenshots give feeling to users like extreme phone security from viruses and junk files cleaner with imaginary images.

Creative Screenshots

Such screenshots work perfect for games. They give insights of game’ features and story to users with extra ordinary designs. It is not necessary that all described designs and elements are in game in actual, it is a trick to give a sense to visitors about the addiction of gameplay and its features.

Importance of App Screenshots According ASO App Search Optimization
Creative Screenshots

It is important to test your screenshot by analyzing competitors of your app/game. Moreover, you can also test them with A/B testing, which gives you best results that which type of screenshots are attracting more visitors.

We sure that now you have completely understood the Importance of App Screenshots According ASO App Search Optimization. So, be creative while making screenshots of your app or game, if you really want to get more installs by making visitors agree with awesome screenshots.

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